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If it moves, it dies.

What's so special about Special Cat?

3/22/2016

28 Comments

 
By ALMA J. BUELVA

​FOR one, you will never find Special Cat anywhere else in the world but in the Philippines.

That's right, Special Cat is a fairly new premium dry cat food that is being manufactured exclusively for the Philippine market.

Back in 2014 when the United States experienced crippling port congestion that delayed the shipment of goods, including pet foods, Manila-based businesses were affected.

Pet Discount, Inc., which imports dog food from the US, had to look for an alternative source. They found Monge, a leading Italian pet food manufacturer, and ordered a shipment of their premium dry dog food called Special Dog. Then it occurred to Jehan Teng Sy, owner of Pet Discount, to ask Monge for a companion product for cats. From that simple question, a new product was born: Special Cat.

“If there's a Special Dog there should be a Special Cat – it's like a couple. So, we asked Monge if they could make a Special Cat for us and they agreed,” Sy told MetroPets.
Picture
Special Dog and Special Cat from Monge in Italy are distributed in the Philippines by Pet Discount, Inc.
To serve the Philippine market, Monge designed all-new packaging for Special Dog and Special Cat in English. They also made smaller bags to suit the local market's preference.

Sy said Special Cat is a premium yet affordable cat food. Pet shops retail the 7kg bag of Special Cat for P700 while online pet shops sell it for P795.

“We don't sell in groceries. We sacrifice our cost so it can reach consumers at a lower price. We are very confident about its quality because it's made in Europe, which has set higher standards for their pet food industry than elsewhere,” said Sy.
Picture
Special Cat is a super premium dry cat food from Monge in Italy that is being manufactured exclusively for the Philippine market.
​Available only in chicken and turkey flavor, the kibbles of Special Cat look like small florets or stars in dark brown color.

“Cats don't need kibbles in shapes that are not practical like the round ones with holes, or kibbles in different colors as they can't really see too many colors,” Sy said.

Special Cat is developed to be good for cats' at “All Life Stages” so its small pellets are particularly appropriate for kittens.

So, what else makes Special Cat special? Here's what the packaging says:

* Special Cat contains 32 percent protein and 13 percent fat.

* Its ingredients include cereals, meat and meat by-products (chicken and turkey), oils and fats (salmon oil), vegetables, fish and fish-by-product, minerals, yeasts and Yucca plant extract (reduces stool odor).

* Has probiotics Fructo-oligosaccharides (FOS) + Mannan-oligosaccharides (MOS) which regulate gastrointestinal micro flora, and aids in absorption of calcium and other minerals.

* Has low magnesium content to protect the kidneys

* Has Omega-3 & Omega-6 fatty acids for healthy and shiny coat

* Enriched with Taurine, Calcium and Phosphorus for strong bones and teeth

Since Special Cat's launch last year, Pet Discount says it has done much better than expected. The owners forecast that the brand will steadily gain a better foothold on the market as it matures. After all it's not everyday that an Italian company goes out of its way to produce something unique for cats here, giving our resident cats one good reason to meow out loud: “It's more special in the Philippines!”
28 Comments
Melanie
7/11/2016 09:46:11 am

Hi, where can i buy or how to order via online?

I think I need to buy 1 sack of of Special Cat

Reply
Eden
7/13/2016 04:56:02 pm

Hi! Lazada sells it, as well as Pet Warehouse.

Reply
Rye
10/15/2016 07:44:36 pm

My 2 cats seems to be allergic with this cat food. But the other 2 are not. They have pouty lips, when i checked it on line it says something about ulcer. Anyone having issues with their cats eating special cat?

Reply
anonymouse
10/25/2016 06:42:40 pm

i have 8 cats and they're all fine eating it. i would suggest to have them check asap at a vet.

Reply
Rye
10/15/2016 07:45:16 pm

My 2 cats seems to be allergic with this cat food. But the other 2 are not. They have pouty lips, when i checked it on line it says something about ulcer. Anyone having issues with their cats eating special cat? Please help

Reply
meow
11/12/2016 12:12:21 am

Hi. Where can I buy this at a wholesale price?

Reply
Hanna
1/11/2017 01:54:51 pm

After letting my cats eat this for months, I noticed their fur to be shinier, softer and fluffier. Try it out. I got mine for P120 per kilo only. :)

Reply
Kristine
4/3/2017 11:03:20 am

HI, where can i buy Specaial Cat in wholesale price? thanks

Reply
Ernestine
6/7/2017 06:31:29 pm

Hi. Where did you buy it? I'm interested. Please message me in Facebook. Ernestine Tandoc.

Reply
Alyssa
12/5/2017 09:27:47 pm

Hi. Where did you bought it?

Reply
Anne Margarette
12/16/2017 05:17:01 am

Hi Hannah, can you share information where were you able to avail Special Cat.

Reply
Hazel
1/4/2018 12:42:08 pm

Where did you buy it?

Reply
willow
2/2/2017 10:24:20 pm

how can you say it's a premium cat food when it contains cereals and meat by products which are a definite NO NO when choosing food or your cats.

Reply
richard
4/16/2017 11:10:28 am

atleast they are honest to say that content is part of the cat food .. and one more thing its cheap price

Reply
Chris
1/1/2018 02:44:36 am

You nailed it. Pure BS

Reply
Joshua ibrahim hussain link
3/22/2018 09:24:34 am

But! Special Cat has the highest based meat than other cheap dry food.

Reply
Anne Margarette
12/16/2017 05:15:51 am

Hi, where do you get 7kg for 700php? How to order in Pet Discount Inc? I can't seem to add anything as there is no cart.

Reply
MetroPets
12/16/2017 02:25:41 pm

Hi. Please look up Special Cat PH or Pet Discount PH in Facebook. There should be info there on how you could order. FYI, Special Cat now retails P750 in most pet shops.

Reply
Chris
1/1/2018 02:47:38 am

Ok. First I would like to say that this is not a premium product. Don't be fooled by Chinese. "by-product" and cereal is not good for cats. You can Google it. This is pure bs.

Reply
Kirsten
3/29/2020 03:57:41 am

What do u recommend good cat food ?

Reply
Mics
6/25/2020 03:44:22 pm

List of Premium Cat Foods:
- Instinct
- Blue Wilderness
- Wellness
-Orijen and Acana (Available in the Philippines)
- Power Cat (Organic Cat Food Certified Halal)

Although I would say that Special Cat Food with 32% Protein is good and (the higher Protein, the better and also with Taurine) more affordable than the ones mentioned above.

Victor
1/18/2018 01:43:52 pm

How do I get Special Cat Food in Zamboanga City? Out of stock in pet groceries and pet shops. Has been for weeks now

Reply
HM
9/10/2019 11:18:18 pm

I used to feed my cats different brands of dry food when special cat was released in the market i tried to put the different brands in separate bowls and noticed they are consuming the special cat food first bfore starting others and since then that is their food and only lately after almost a year i bought them other brand beside it just for change .

Reply
Nic
6/22/2020 02:40:52 pm

I don't recommend this cat food since I change my cats diet into special cat my cat had UTI.

Reply
Nikka
11/24/2020 12:46:10 pm

I was about to try this brand for my cats. Good thing I saw your comment. May I just what brand did you switch to after special cat?Was wondering if power cat food is a good choice since it claims to be Halal certified.

Reply
Joan Manaloto
3/2/2021 08:51:02 am

My cat had UTI too from power cat :(

Kenneth Pares link
9/26/2020 09:07:31 am

We want to know how to inquire as distributor of this product?

Reply
Likely
1/10/2021 05:21:15 pm

Hi, how to become an exclusive distributor in Mindanao?

Reply



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