If it moves, it dies.
By ALMA J. BUELVA
PURINA Petcare Philippines, a business unit of Nestlé, plans on making 2016 more fun and exciting for people and their pets.
Without giving specifics, Joshua Frederick P. Alarkon from the local Purina office told MetroPets that they will continue the meaningful programs they have done in the past like the Lend A Paw campaign. He also hinted at the possibility of additional pet products to provide local consumers with more choices.
Known for its creed “Your pet, our passion”, Purina staged the social media-driven Lend A Paw program in 2014 and 2015 which encouraged pet owners to share original photos of themselves and their pets holding hands as a way of reaching out to shelter cats and dogs with the Philippine Animal Welfare Society (PAWS).
“We saw the way pet owners love to take photos of their pets, so might as well do it in a way that could help,” said Alarkon.
For every valid photo entry, Purina donated a bowl of Alpo or Friskies for the animals at PAWS. In total, 17,000 bowls of pet food were donated in 2014 and 18,000 more in 2015.
Alarkon said it's likely that there'll be a third run of Lend A Paw this year, again for the benefit of PAWS.
“We chose to partner with PAWS because what they do is close to what Purina stands for,” he added.
The Lend A Paw campaign was primarily an avenue for Filipinos to help shelter animals, but it also attracted a big share of participants from abroad. This year, Purina aims for bigger participation among local pet lovers.
Meanwhile, Purina is in the middle of a Facebook-based campaign called PuspinsofMeownila that seeks to elevate the image of the humble native cat to high-quality pet material. (See related story).
“Purina wants to fulfill the lives of pets and pet lovers. Across the year we will have programs and events for dogs and cats,” Alarkon added.
Purina is the maker of the premium canned cat food Fancy Feast and also the popular brands Alpo, Friskies, Beggin' Strips and Tidy Cats (non-clumping cat litter). Asked if there'll be new products coming in the market this year, Alarkon declined to answer but emphasized that “pet lovers will be happier this year”.
WHAT kind of treats do you give your dogs? Sab, a Beagle who is very fussy about food, took a great liking for Dog Snack Gnawlers, particularly the bacon flavor.
Dog Snack Gnawlers come in other flavors that include cheese, chicken and even seaweed. They also come in at least three sizes: 3” (6 bones in a pack), 4.5” (2 bones in a pack), and the largest one is at least six inches or longer.
The fine print on the label claims that this dog snack uses 100 percent digestible, natural ingredients and no colorants. This probably explains the generally brown color of the bones, except for the seaweed variety.
Made for all breeds, the Dog Snack Gnawlers are softer but not cookie soft. Sab likes gnawing at a piece while holding it upright between her paws. But for a big dog with powerful jaws and teeth, a piece of Dog Snack Gnawlers would be an easy chew.
Made from China by Foshan Phoenix Pet Products Co. Ltd, the Dog Snack Gnawlers are available in many local pet stores and supermarkets. The two-piece pack costs about P50 while the six-piece pack sells for P74.75 at TrueValue.
So what goes in every Dog Snack Gnawlers? Here's what the packaging says:
BACON FLAVOR CHEESE FLAVOR
* Vegetable protein * Vegetable starches
* Wheat flour * Wheat corn powder
* Natural collagen * Natural Albumen glue
* Soyabean lecithin * Vitamin complex
* Organic trace elements * Amino acids
* Bacillus subtilis * Active Bacillocin
* Small peptide protein * Small peptides
* Cheese powder * Soya Lecithin
* Natural antioxidant * Natural Antioxidants
* Bacon flavor * Natural flavors
* Potassium sorbate
* Caramel colorant
WHICH TRANSLATES TO:
* Energy 1059KJ
* Crude protein 46.75%
* Crude oils and fats 7.13%
* Crude fibers 0.49%
* Crude ash 3.13%
* Moisture 13%
* Sodium 0.27%
* Calcium 0.51%
* Total Phosphorus 0.24%
While Dog Snack Gnawlers supposedly promotes balance nutrition and absorption and adjustment of intestinal microflora, it would be wise to give a “test piece” to your dog for the first time as you would with any other new snack. If your dogs like it and they don't negative physical reactions to it, you may want to feed them Dog Snack Gnawlers based on their age, chewing strength, size and weight.
As always, do everything in moderation. It's tempting to reward a good dog with the biggest Dog Snack Gnawlers, but if it's completely consumed in one sitting, it might overwhelm and upset the dog's stomach. The 4.5” bones are a good compromise for a big dog, while the 3” would make a small dog happy and satisfied.
The Dog Snack Gnawlers have a two-year shelf life.
* Pet Emotion Machine calms sensitive dogs