If it moves, it dies.
JERHIGH, a popular brand of premium dog food for all breeds, has five new flavors that sound like fancy dishes that a top chef would prepare.
Imagine serving your dog roasted duck in gravy for lunch and grilled beef with carrot in gravy for dinner. If they love chicken, the choices are chicken and liver in gravy, chicken and vegetable in gravy and grilled chicken in gravy.
Yes, each flavor has a gravy base plus real meat and veggies that have been formed into chunks. For a small or medium size dog, the 120-gram pouch JerHigh wet food is already good for one meal. A big dog might need a little extra.
The JerHigh Beef Grilled & Carrot In Gravy, JerHigh Roasted Duck in Gravy, and JerHigh Chicken and Liver in Gravy have added Omega 3 and Zinc to promote dog's healthy skin and fur.
The JerHigh Chicken and Vegetable in Gravy is ideal for dogs that need inulin and fiber for improved digestive and excretory systems.
The JerHigh Grilled Chicken in Gravy is recommended for dogs that need support for calcium and Vitamin D to strengthen bones, teeth and muscle growth.
Any of the five new JerHigh flavors can be fed to dogs straight off the pack, or mixed with kibble so they have more to eat.
A pouch of the new JerHigh (any flavor) sells for P45. It is available in Pet Discount, Inc.'s retail partners, including online pet shops like MC PetLovers Hub.
LEADING Italian pet food manufacturer, Monge, has developed several varieties of dog food enriched with fruits. Now, dogs can enjoy their version of the classic French dish duck a l'orange or the traditional delicious combo of pork and pineapple.
The careful pairing of fruits and meat clearly show the company's effort to please its true customers: the dogs. Aside from duck and orange or pork and pineapple, Monge also offers flavors such as lamb and apple, chicken and raspberry, turkey and blueberry and salmon and pear. These are all available in pate and chunkies form.
Monge's fruity line of dog food elevates dogs' dining experience, so much so that the label even shows a white dog in black bow tie. Yup, it's like a black tie event when dogs are served this high-end dog feed made from 80 percent fresh meat and four percent fruit.
To make the fruity meal even more appetizing to dogs, it is suggested at the back label to warm the pate and chunkies before serving.
The prices, however, tend to be different from every store so dog owners should first shop around to find the physical or online shop that offers the best price for these products.
Monge Fruits also have 12 varieties for cats. Packed in 80g cans, Monge Fruits for cats come in six recipes with Pacific Tuna and six with chicken, all enriched with fruits and aloe.
WHAT can happen in one month? For start-up Your Price Online Pet Shop, their first 30 days was like a crash course in online selling to a market just waking up to the possibilities of buying pet products online.
Based in Malolos, Bulacan, Your Price Online Pet Shop, which started operations only last March 11, caters primarily to customers from this province. They are still beefing up their product lines, but already carries brands like Optima, Breeder's Pack and Vitality, among others.
Running it is a husband and wife team that makes it a point to start the name of any business they go into with “Your Price” for “it's catchy customer-centric message”, said owner Paula Bianca Z. Roque-Solomon.
A home-based mother of three girls, Paula manages the online pet shop while her husband, Marco, acquires the items from suppliers and handles deliveries to customers. Their virtual store has proper government-issued papers, she said, to prove to pet suppliers that they are legitimate and serious about the business.
Orders are trickling in and Paula is hopeful sales will pick up as they expand their coverage areas and product lines. Majority of their repeat customers are women—stay-at-home moms, students, or those with day jobs.
Confirmed orders, booked on or before 5:00 p.m. on weekdays are delivered within the next three hours of the same day. If not, Your Price Online Pet Shop will deliver the pet food the next business day from 6:00 p.m. to 8:00 p.m., said Paula.
Your Price Online Pet Shop conducts advertising and selling primarily on their Facebook page and over at OLX.ph. They only do cash-on-delivery and charges P10 only for orders that weigh four kilos and below.
“A full-fledged online store with shopping cart as well as eBay PH, Twitter, and Instagram channels are in the pipeline,” she added.
To ensure customer satisfaction, Paula said they manage product expectations before they finalize orders to make sure customers know exactly what they are buying. She added that they are open to product exchanges or complete refund in case customers find issues with their products.
“We've been carefully choosing the products we carry to ensure customer satisfaction and continuous patronage. Our own pets use the products we are selling so that we can answer any potential concerns from customers. We also do further research online and inquire with trusted pet breeders what products they prefer,” Paula said.
Eventually, Your Price Online Pet Shop wants to tap the mid-range and premium markets. But in the meantime, Paula said they are concentrating on providing pet owners “a great alternative to conventional pet food stores by offering a friendly and personalized pet supply delivery service” which is unheard of within their locality. -- Alma J. Buelva
By ALMA J. BUELVA
FOR one, you will never find Special Cat anywhere else in the world but in the Philippines.
That's right, Special Cat is a fairly new premium dry cat food that is being manufactured exclusively for the Philippine market.
Back in 2014 when the United States experienced crippling port congestion that delayed the shipment of goods, including pet foods, Manila-based businesses were affected.
Pet Discount, Inc., which imports dog food from the US, had to look for an alternative source. They found Monge, a leading Italian pet food manufacturer, and ordered a shipment of their premium dry dog food called Special Dog. Then it occurred to Jehan Teng Sy, owner of Pet Discount, to ask Monge for a companion product for cats. From that simple question, a new product was born: Special Cat.
“If there's a Special Dog there should be a Special Cat – it's like a couple. So, we asked Monge if they could make a Special Cat for us and they agreed,” Sy told MetroPets.
To serve the Philippine market, Monge designed all-new packaging for Special Dog and Special Cat in English. They also made smaller bags to suit the local market's preference.
Sy said Special Cat is a premium yet affordable cat food. Pet shops retail the 7kg bag of Special Cat for P700 while online pet shops sell it for P795.
“We don't sell in groceries. We sacrifice our cost so it can reach consumers at a lower price. We are very confident about its quality because it's made in Europe, which has set higher standards for their pet food industry than elsewhere,” said Sy.
Available only in chicken and turkey flavor, the kibbles of Special Cat look like small florets or stars in dark brown color.
“Cats don't need kibbles in shapes that are not practical like the round ones with holes, or kibbles in different colors as they can't really see too many colors,” Sy said.
Special Cat is developed to be good for cats' at “All Life Stages” so its small pellets are particularly appropriate for kittens.
So, what else makes Special Cat special? Here's what the packaging says:
* Special Cat contains 32 percent protein and 13 percent fat.
* Its ingredients include cereals, meat and meat by-products (chicken and turkey), oils and fats (salmon oil), vegetables, fish and fish-by-product, minerals, yeasts and Yucca plant extract (reduces stool odor).
* Has probiotics Fructo-oligosaccharides (FOS) + Mannan-oligosaccharides (MOS) which regulate gastrointestinal micro flora, and aids in absorption of calcium and other minerals.
* Has low magnesium content to protect the kidneys
* Has Omega-3 & Omega-6 fatty acids for healthy and shiny coat
* Enriched with Taurine, Calcium and Phosphorus for strong bones and teeth
Since Special Cat's launch last year, Pet Discount says it has done much better than expected. The owners forecast that the brand will steadily gain a better foothold on the market as it matures. After all it's not everyday that an Italian company goes out of its way to produce something unique for cats here, giving our resident cats one good reason to meow out loud: “It's more special in the Philippines!”
By ALMA J. BUELVA
A startup dog food company, Escuin Pet Food Manufacturing, is making a strong pitch for raw feeding with its fresh line of frozen uncooked meat with vegetables and dog treats made from natural ingredients.
Its brand, Natural Goodness Real Food for Dogs, hit the ground running at the start of the year with two ready-to-serve raw dog meals (chicken or beef) and three varieties of dog chews – pumpkin biscuits, chicken strips and sweet potato chips.
Necessity is the mother of invention and for Donna Escuin, a self-taught canine nutrition expert, she built Natural Goodness from the ground up to save her little dog Audrey from obesity due to unhealthy diet.
Back in 2012, Audrey, a Pomeranian that should ideally weigh 2kgs max, tipped the scales at 4kgs. For a year, Audrey would see a vet every three weeks for check-ups and x-ray tests. As the dog got heavier, Donna's purse got lighter.
Fast forward to 2016, Donna not only got her dog healthy again after putting her on a natural diet, she also left the corporate world for the kitchen where she developed her first batch of Natural Goodness products that are “homemade, human grade dog food that the consumers can trust,” she said.
Aside from ground meat of fresh raw chicken or beef, every pack of frozen Natural Goodness Real Food for Dogs contains nutritious and calcium rich meaty bones such as necks, wings, and backs for chicken and ribs, necks, tail for beef. It also contains organ meats like liver and muscle meat such as thighs, tenderloin and hearts. For added nutrition and flavor, a cooled slow-cooked vegetable stew is added to the mix along with fresh eggs, virgin coconut oil, apple cider vinegar, raw honey, turmeric and malunggay.
“We have four resident testers (two Pomeranians, an Aspin, and a cross-breed) plus dogs of breeder friends who tried our products and they loved them,” said Donna.
A 2-kilo bag of frozen chicken doggie food costs P570, and P710 for beef. Donna gives discounts for bulk orders.
For treats, Natural Goodness' sweet potato chips (with malunggay flakes) and pumpkin biscuits are both priced P120 each for a small bag, and P370 each for a big bag.
A small pack of chicken strips costs P150 while the big pack sells for P450.
The raw meals can be frozen for four months from manufacturing date, while the treats are good for one month when kept in room temperature not exceeding 30ºC, and two months in a refrigerator. She also keeps her products fresh by preparing them based on demand. Most of her initial customers are dog breeders.
Donna arranges meet-ups at BF Homes Parañaque with customers who order the frozen doggie food. The treats, however, can be delivered to customers from Metro Manila for a minimum P60 shipping fee.
A popular local online pet store is interested to carry Natural Goodness products, said Donna, adding that supplying to other retailer pet stores later may be the way to go to give her more time to focus on product development and marketing.
WHAT'S (not) COOKIN'?
With Natural Goodness now in the market, Donna plans to enroll herself in an online course in Australia to formalize her education in canine nutrition to boost her and her products' credibility.
To date, she has relied on her own intensive self-study on raw feeding and advice from veterinarians to come up with her own carefully balanced dog food close to the “natural prey model” of eating that is intrinsic in every dog.
“I came to fall in love with the Biologically Appropriate Feeding method...I kept sharing my recipes in groups on Facebook. The only thing that saddened me was too many people I talked to would say they could not continue the diet because it was too much work. So, in my head I was like, okay I'll do it then,” said Donna.
She believes raw feeding is gaining traction among local pet owners though misconceptions such as how bones will choke dogs or raw meat will turn them into blood-hunting monsters continue to dissuade others from trying it.
Raw feeding advocates like her believe that switching a dog's diet of kibbles to raw food should be second nature.
“All dogs are designed to consume raw so it should be natural for them to love this diet. However, when a dog is too accustomed to over processed kibbles or canned food, it may find it strange at first. If you are feeding cooked, try mixing some raw little by little. However it is not recommended to mix raw to a kibble because these two foods require a different level of acid to be digested and may confuse the dog's digestive system which may lead to upset stomach,” said Donna.
The suggested amount of raw feeding is 3 percent of the dog's ideal weight, but Donna said it is best for a dog owner to first seek a veterinarian's expert opinion before changing a dog's diet and for how much more or less.
“Feeding dogs raw food can start with one meal once a week. One natural meal a week is better than nothing,” she added.
Meanwhile, she plans to move Natural Goodness' kitchen out of her house in the coming months and to open a Natural Goodness store next year.
“We are a very small company—so small that the owner who answers the emails also does the cooking, packing and arranging shipping and meet ups,” Donna revealed.
But she's not complaining because advocating raw feeding and offering alternative dog food is what she really wanted to do ever since she saw how it helped improve her dog Audrey's health.
“I decided to go into this business to spread awareness and knowledge. To be able to offer much better option for pet owners to better care for their loved ones. If there are any Audreys out there suffering, I hope to help them through our product,” said Donna.
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By ALMA J. BUELVA
PURINA Petcare Philippines, a business unit of Nestlé, plans on making 2016 more fun and exciting for people and their pets.
Without giving specifics, Joshua Frederick P. Alarkon from the local Purina office told MetroPets that they will continue the meaningful programs they have done in the past like the Lend A Paw campaign. He also hinted at the possibility of additional pet products to provide local consumers with more choices.
Known for its creed “Your pet, our passion”, Purina staged the social media-driven Lend A Paw program in 2014 and 2015 which encouraged pet owners to share original photos of themselves and their pets holding hands as a way of reaching out to shelter cats and dogs with the Philippine Animal Welfare Society (PAWS).
“We saw the way pet owners love to take photos of their pets, so might as well do it in a way that could help,” said Alarkon.
For every valid photo entry, Purina donated a bowl of Alpo or Friskies for the animals at PAWS. In total, 17,000 bowls of pet food were donated in 2014 and 18,000 more in 2015.
Alarkon said it's likely that there'll be a third run of Lend A Paw this year, again for the benefit of PAWS.
“We chose to partner with PAWS because what they do is close to what Purina stands for,” he added.
The Lend A Paw campaign was primarily an avenue for Filipinos to help shelter animals, but it also attracted a big share of participants from abroad. This year, Purina aims for bigger participation among local pet lovers.
Meanwhile, Purina is in the middle of a Facebook-based campaign called PuspinsofMeownila that seeks to elevate the image of the humble native cat to high-quality pet material. (See related story).
“Purina wants to fulfill the lives of pets and pet lovers. Across the year we will have programs and events for dogs and cats,” Alarkon added.
Purina is the maker of the premium canned cat food Fancy Feast and also the popular brands Alpo, Friskies, Beggin' Strips and Tidy Cats (non-clumping cat litter). Asked if there'll be new products coming in the market this year, Alarkon declined to answer but emphasized that “pet lovers will be happier this year”.
LONDON-- The market for pet foods in Southeast Asia is projected to grow at a compound annual growth rate (CAGR) of 6.8 percent from 2014 to 2020. Among all the Southeast Asia countries, the pet care market in Philippines is expected to grow at a significant CAGR of 8.4 percent.
Future Market Insights (FMI) in its latest market report underscored that the major driver of this market is the growing pet humanization trend among pet owners and increasing demand for nutritious, healthy and organic pet foods rather than regular pet foods. Other trends such as changing consumer lifestyle and increasing disposable income in Southeast Asian countries are also driving increasing acceptance of pets, not only among the high-income group, but also the middle-income group.
FMI said the Southeast Asia pet care market accounted for US$ 952 million in terms of value in 2014. Thailand dominated the SEA pet care market in 2014, accounting for 43.62 percent market share; however, it is expected to lose market share by 50 BPS (basis points) in 2020.
The SEA pet care market is segmented on the basis of type, category and channel. By type, the market comprises dog food, cat food, pet products and others. Dog food was the major segment in 2014, accounting for 51.6 percent market share. This is expected to grow at a CAGR of 6.7 percent during the forecast period.
By category, the market includes economy-priced, mid-priced and premium-price products. Of these, despite being the smallest market, the premium products segment is likely to grow at the highest CAGR of 7.2 percent.
Key players included in the FMI report are Mars, Inc., Nestlé Purina, Merck & Co. and Zoetis, which account for over 50 percent of the overall pet care market.
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