If it moves, it dies.
CARTOON drawings of a brown cat that fell asleep on the sofa while watching TV, a white cat hunched over a computer with headphones on, and a striped cat looking at his watch while wheeling a suitcase might quickly remind us of someone we know: ourselves.
Meow Project makes cartoons inspired by cats' quirkiness, yet there's also something very human about them. For many, that cartoon of a plump cat working out on a treadmill establishes a personal connection that sticks.
And stick they do, as Meow Project is about stickers, art prints, apparel, bags, and phone and laptop cases, among others. Created by Jay Santos, a designer for a tech company, Meow Project is also big on cat welfare. When he is not drawing cats, Jay is rescuing and fostering cats.
“Meow Project started around 2016. It started as a creative break from my 9 to 5 job. I love cats and I wanted to share how awesome they are through art and design. The characters are hugely inspired by the daily quirks of our furbabies and pop culture,” Jay told MetroPets.
With six domestic rescued cats to draw inspiration from, Jay started Meow Project as his first business venture. He and his co-workers also started an art group and they sell their creations at local conventions like Komiket and Sticker Con Manila.
“The response has been great and very encouraging. It’s really fun and inspiring to be part of a community of passionate Filipino creators because everyone is so supportive and you feel like we can thrive together which is very exciting! Everyday I meet new people and I am also surprised to meet other designers from around the world,” Jay said.
As a bonus, Meow Project gives Jay an attention-grabbing platform to spread the word about cats that need foster or forever homes.
To see and buy Meow Project products, head to La Local in Taft Avenue or visit Sticker Con Manila on March 16, 2019. Meow Project shirts, phone cases and other lifestyle items are also available at Redbubble. Backpacks can be purchased at Society 6. -- MetroPets
By ALMA J. BUELVA
GET a cat and you could be in a sticky situation as one self-proclaimed cat lady discovered. It is not a bad thing though for Katrina Ballecer who built a small business out of making stickers in her cats' likeness.
Five years ago, Katrina made stickers of her orange tabby cat Nugget which she put on random places. They proved to be a hit among her friends who asked to buy them, so she made more Nugget-inspired stickers for them and to sell at art markets. Thus, The Offbeat Cat was born.
Katrina works as a designer for a graphic software firm. She comes home to 10 cats who provide her with all the inspiration she needs to design quirky looking kitties, which is the essence of The Offbeat Cat.
“I just like the idea that all cats are out of the ordinary, quirky and weird. I am hoping that my brand has that same spirit,” she told MetroPets.
Although Nugget died in 2015, Katrina continued with what she calls as her “passion project” with the help of her current cats.
“Most of them are featured in my stickers. The newer cats will be added soon,” she said.
Aside from stickers, Katrina expanded The Offbeat Cat merchandise by adding cat-themed fabric pins, postcards and iron-on patches. She is also planning to launch pet accessories this year.
While there's a lot of cat-related brands out there, The Offbeat Cat is different in a way that it truly has a heart that beats for cats. Most of its proceeds go to animal welfare projects.
“There is purpose behind the brand. Most of the profits go to helping out with trap-neuter-return projects, funding medical bills (usually posted by members of Cat Care PH), and buying food for the strays. We have donated to PPBCC, PAWS, CARA, Purrhaven Cats, Cats of Technohub, Cats of Ortigas, MAS and some people who reach out on Cat Care PH,” said Katrina.
“The Offbeat Cat is my passion project. I figured that I needed to find a fun way to fund my cat projects and this was it,” she added.
Aside from joining art markets, Katrina also attends events like the Komiket and Sticker Con to promote and sell The Offbeat Cat items. People can also buy them through The Offbeat Cat's Facebook and Instagram accounts. -- MetroPets
* Meow Project makes cat cartoons that will stick with you