If it moves, it dies.
By ALMA J. BUELVA
GET a cat and you could be in a sticky situation as one self-proclaimed cat lady discovered. It is not a bad thing though for Katrina Ballecer who built a small business out of making stickers in her cats' likeness.
Five years ago, Katrina made stickers of her orange tabby cat Nugget which she put on random places. They proved to be a hit among her friends who asked to buy them, so she made more Nugget-inspired stickers for them and to sell at art markets. Thus, The Offbeat Cat was born.
Katrina works as a designer for a graphic software firm. She comes home to 10 cats who provide her with all the inspiration she needs to design quirky looking kitties, which is the essence of The Offbeat Cat.
“I just like the idea that all cats are out of the ordinary, quirky and weird. I am hoping that my brand has that same spirit,” she told MetroPets.
Although Nugget died in 2015, Katrina continued with what she calls as her “passion project” with the help of her current cats.
“Most of them are featured in my stickers. The newer cats will be added soon,” she said.
Aside from stickers, Katrina expanded The Offbeat Cat merchandise by adding cat-themed fabric pins, postcards and iron-on patches. She is also planning to launch pet accessories this year.
While there's a lot of cat-related brands out there, The Offbeat Cat is different in a way that it truly has a heart that beats for cats. Most of its proceeds go to animal welfare projects.
“There is purpose behind the brand. Most of the profits go to helping out with trap-neuter-return projects, funding medical bills (usually posted by members of Cat Care PH), and buying food for the strays. We have donated to PPBCC, PAWS, CARA, Purrhaven Cats, Cats of Technohub, Cats of Ortigas, MAS and some people who reach out on Cat Care PH,” said Katrina.
“The Offbeat Cat is my passion project. I figured that I needed to find a fun way to fund my cat projects and this was it,” she added.
Aside from joining art markets, Katrina also attends events like the Komiket and Sticker Con to promote and sell The Offbeat Cat items. People can also buy them through The Offbeat Cat's Facebook and Instagram accounts. -- MetroPets
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