If it moves, it dies.
Here's one for your #catgoals.
A revolutionary cat carrier, one that is like a drawer so getting a cat in and out of it will be easy, is in the works and should be shipping in December if the inventors get their much-needed crowdfunding.
The Glover family from the United States is running an Indiegogo campaign to raise $100,000 next month so they could finalize production and shipping of the MagiCarrier.
The MagiCarrier is designed to end the struggle that ensues every time a person tries to load a defiant cat or other small pet into a carrier. The MagiCarrier's main chamber can slide out so a person only need to put a cat or other smaller animal inside it and then push it back in.
With the MagiCarrier, one no longer need to force a pet into a carrier again. Getting them out is also just as easy. The inventors said “the sliding action acts on an animal's natural instinct to crouch down and hang on when the floor beneath them is moved. When their center of balance is disrupted and they lose their footing, they don't try to jump or run until they are steady.”
HOW IT WORKS
This first slide-out cat carrier helps cats remain calmer, especially when they are visiting their veterinarians.
Simply place a cat in the open drawer, and slide it in! The cat will be focused on maintaining its balance and will be safely secured and ready for travel before it realizes what happened.
The MagiCarrier has a snap-lock made of metal pins. Turning the handle engages the snap-lock and locks the sliding drawer into place to ensure safe travel.
The sliding drawer is walled all the way to the back so the cat can not try to keep out of human's reach as they usually do with ordinary cat carriers. Once the MagiCarrier's drawer slides out, the cat goes with it. The edges of the drawer are raised at least six inches high to avoid paws from getting pinched or stuck when the drawers move.
The inventors promise to give those who will help them in their Indiegogo campaign some nifty items that they have previously developed such as K-Kat metal wire litter scooper and KittiKot disposable cat beds.
Devoted cat lovers know the struggle is real and this product is something they can use. The MagiCarrier will retail for $79, but crowdfunders will be given handsome discounts. As of posting (16 days to go before campaign ends), the Glovers have raised $28,378 from 201 backers.
To understand more the concept behind MagiCarrier, watch this video:
WHAT can happen in one month? For start-up Your Price Online Pet Shop, their first 30 days was like a crash course in online selling to a market just waking up to the possibilities of buying pet products online.
Based in Malolos, Bulacan, Your Price Online Pet Shop, which started operations only last March 11, caters primarily to customers from this province. They are still beefing up their product lines, but already carries brands like Optima, Breeder's Pack and Vitality, among others.
Running it is a husband and wife team that makes it a point to start the name of any business they go into with “Your Price” for “it's catchy customer-centric message”, said owner Paula Bianca Z. Roque-Solomon.
A home-based mother of three girls, Paula manages the online pet shop while her husband, Marco, acquires the items from suppliers and handles deliveries to customers. Their virtual store has proper government-issued papers, she said, to prove to pet suppliers that they are legitimate and serious about the business.
Orders are trickling in and Paula is hopeful sales will pick up as they expand their coverage areas and product lines. Majority of their repeat customers are women—stay-at-home moms, students, or those with day jobs.
Confirmed orders, booked on or before 5:00 p.m. on weekdays are delivered within the next three hours of the same day. If not, Your Price Online Pet Shop will deliver the pet food the next business day from 6:00 p.m. to 8:00 p.m., said Paula.
Your Price Online Pet Shop conducts advertising and selling primarily on their Facebook page and over at OLX.ph. They only do cash-on-delivery and charges P10 only for orders that weigh four kilos and below.
“A full-fledged online store with shopping cart as well as eBay PH, Twitter, and Instagram channels are in the pipeline,” she added.
To ensure customer satisfaction, Paula said they manage product expectations before they finalize orders to make sure customers know exactly what they are buying. She added that they are open to product exchanges or complete refund in case customers find issues with their products.
“We've been carefully choosing the products we carry to ensure customer satisfaction and continuous patronage. Our own pets use the products we are selling so that we can answer any potential concerns from customers. We also do further research online and inquire with trusted pet breeders what products they prefer,” Paula said.
Eventually, Your Price Online Pet Shop wants to tap the mid-range and premium markets. But in the meantime, Paula said they are concentrating on providing pet owners “a great alternative to conventional pet food stores by offering a friendly and personalized pet supply delivery service” which is unheard of within their locality. -- Alma J. Buelva
* Water hyacinths: the new cat's cradle!