If it moves, it dies.
NESTLé Purina PetCare Co. is in the receiving end of a class action suit recently filed in a California federal court for the alleged presence of a mold byproduct in its kibbles that caused thousands of dogs to die.
The dog food in question is called Beneful which is being blamed for the reported deaths of dogs that ate it and later died from internal bleeding, diarrhea, seizures liver malfunction.
In a report by The Daily Beast, Jeff Cereghino, one of the attorneys representing the plaintiff Frank Lucido in the lawsuit, said they interviewed to a lot of people whose dogs, like Lucido's own German Shepherd, died a slow agonizing death apparently due to their Beneful diet.
The harmful additive in the dog food was pinpointed to be propylene glycol which has the approval of the Food and Drug Administration (FDA) to be safe even in human foods. Purina maintains the type of propylene it uses is perfectly safe for consumption and believes the lawsuit is without merit.
The lawsuit, however, identifies another irritant in the dog food mix called mycotoxins, a toxic byproduct of mold found in all types of grains.
In The Daily Beast's interview with Dr. Gregory Möller, professor of environmental chemistry and toxicology at the University of Idaho and Washington State University joint School of Food Science, he explained that it's hard to detect the mold even by scientists.
“You can go into a sample that is known contaminated,” Möller noted. “But the particular sub sample you pull may not have enough on it to actually see. There is that challenge.”
Beneful is yet to be tested for mycotoxins. If the brand tests positive, the lawyers' next job is to prove that the toxins are really dangerous to dogs when ingested.
An online petition seeking to “Stop Purina from making the Beneful food line” has gathered 624 supporters so far. The petition, started by one Amelia Gronvall from Ohio, aims to have as much as 10,000 online petitioners to send a strong message to Purina about the alleged toxins in its Beneful line of dog food.
The petition is more or less about six months old and has been sent to dog lovers, dog owners, veterinarians, and product activists. It comes on the heels of hundreds of letters to Purina reportedly by people who complained about how their dogs were vomiting, pooping blood, and have numerous reactions to Beneful dog food.
Purina's Beneful line of dog food is not commercially available in the Philippines.
LONDON-- The market for pet foods in Southeast Asia is projected to grow at a compound annual growth rate (CAGR) of 6.8 percent from 2014 to 2020. Among all the Southeast Asia countries, the pet care market in Philippines is expected to grow at a significant CAGR of 8.4 percent.
Future Market Insights (FMI) in its latest market report underscored that the major driver of this market is the growing pet humanization trend among pet owners and increasing demand for nutritious, healthy and organic pet foods rather than regular pet foods. Other trends such as changing consumer lifestyle and increasing disposable income in Southeast Asian countries are also driving increasing acceptance of pets, not only among the high-income group, but also the middle-income group.
FMI said the Southeast Asia pet care market accounted for US$ 952 million in terms of value in 2014. Thailand dominated the SEA pet care market in 2014, accounting for 43.62 percent market share; however, it is expected to lose market share by 50 BPS (basis points) in 2020.
The SEA pet care market is segmented on the basis of type, category and channel. By type, the market comprises dog food, cat food, pet products and others. Dog food was the major segment in 2014, accounting for 51.6 percent market share. This is expected to grow at a CAGR of 6.7 percent during the forecast period.
By category, the market includes economy-priced, mid-priced and premium-price products. Of these, despite being the smallest market, the premium products segment is likely to grow at the highest CAGR of 7.2 percent.
Key players included in the FMI report are Mars, Inc., Nestlé Purina, Merck & Co. and Zoetis, which account for over 50 percent of the overall pet care market.
* Pet Emotion Machine calms sensitive dogs