WE are yet to meet a cat who doesn't like Ciao's creamy purée cat treat. Made by Inaba Petfood Co., Ltd. in Japan, Ciao seems too delectable a treat for the notorious fuzzy eaters to pass up.
Asked why cats love Ciao so much, Tokyo officials told MetroPets that it is because the product is highly palatable as it is made with all-natural premium ingredients and no preservatives.
"We started this cat-bonding product—this hand feeding (method) that promotes bonding between humans and their cats," said Tomohide Inagaki, director for overseas operations. "Cat treats in particular has a very big market here in Japan and Ciao is leading this market."
Ciao is available in the Philippines, but if you happen to be in Tokyo, we suggest you head to the mega store of Don Quijote in Shibuya. There you will find a wide assortment of Ciao products from the regular sachet tubes to cups and bowls. Don Quijote being a thrift shoppers' paradise also priced their Ciao products lower than in supermarkets.
The maker of Ciao started operations in 1805 as a canning tuna company for 70 years. Fifty years ago, it entered the wet canned tuna product for cats and in 2019, it developed over 1,500 varieties of cat food and dog food.
Japan has a huge pet cat population of about 10 million. Inaba officials said their company has the top share of the treat market for cats in Japan.
According to the Japan Pet Food Association, Inaba is one of the top five pet food companies in Japan. The local company with global distribution network has factories in Japan, Thailand and China.