NEWS & FEATURES
Have you heard the woofest mews?
Have you heard the woofest mews?
CAT LADIES celebrate! You've all met your #funstatic #squadgoals of being recognized in the Oxford English Dictionary as a real collective word or term.
The leading word authority recently added 300 words and terms that have lately become part of the youth's vocabulary. The millennials and others older or younger than them are no stranger to the term cat lady, thanks to the abundance of cat images on the Net.
Cat lady is defined by Oxford as a noun that pertains to an older woman who lives alone with a large number of cats, to which she is thought to be obsessively devoted.
For some, the term cat lady still has a bit of uncomplimentary sound to it, but there's been an improvement in perceptions as more people, including males, proudly proclaim their love for cats.
Also included in the Oxford word collection update are new words like funtastic and squadgoals with meanings that all cat ladies can surely relate to.
By ALMA J. BUELVA
PURINA Petcare Philippines, a business unit of Nestlé, is fueling a Facebook-based project to promote the local breed of cats, many of which are neglected and homeless.
Pusang Pinoy or Puspins they are called, Philippines' version of (British) moggies are currently basking in the limelight after Purina created an online stage for them to shine. PuspinsofMeownila is a Facebook-driven project of Purina's local team that highlights the beauty and fine quality of Puspins.
PuspinsofMeownila entries like these four photos above celebrate the beauty and fine qualities of local cats. (Photos from Purina Philippines)
Until recently, the Puspin used to go by a derogatory nickname “Pusakal”, short for Pusang Kalye, as many of them are strays. The fact that it has been given a more dignified name is proof that many people appreciate Puspins and for good reason.
PuspinsofMeownila lets anyone share stories and photos of their Puspins on Purina's official Facebook page to inspire more people to take Puspins as pets. The combined use of images and stories creates a compelling narrative, made more valuable by supporting comments from like-minded individuals.
Through PuspinsofMeownila, more people will hopefully see that the native kitties can be as adorable as purebred cats. PuspinsofMeownila is a valuable publicity tool for the many Puspins that are wandering the streets and languishing in shelters, all hoping to be soon adopted into loving homes.
“PuspinsofMeownila is designed to help increase Puspin adoptions, give these cats a 'voice' and show that they are also very lovable,” said Joshua Frederick P. Alarkon of Purina Petcare Philippines.
Although Facebook is the project's platform of choice, PuspinsofMeownila inevitably found its way in the photo-sharing application Instagram, where proud Puspin owners share their photos using the official hashtag #PuspinsofMeownila.
From June to November 2015, Purina received over 2,000 entries from Puspin owners, all declaring their love and gratitude for their low-maintenance Puspin that's every inch a good cat.
ON Sunday, Belgium was on high-alert due to reported possible terrorist attacks and imposed a lockdown.
Belgians were asked not only to stay home, but also not to tweet about armed operations that were being carried out around the country. They also appealed to citizens to go easy on social media to prevent giving unintentional leads or information to the terrorists.
The Guardian reported, however, that instead of hunkering down in fear, Belgians made use of the lockdown to get online and relieve their stress by sharing tons of cat pictures.
The hashtag #BrusselsLockdown was all about cats instead of police action or terrorism.
So, next time there is something strange in the neighborhood, who do you gonna call? Why, the cats, of course, just like the Belgians did!
* New Amazon boxes especially made for cats