NEWS & FEATURES
Have you heard the woofest mews?
Have you heard the woofest mews?
THE lead guitarist of The Vamps, James McVey, who recently visited Manila is the latest celebrity to join the People for the Ethical Treatment of Animals (PETA) in its “Save a Life: Adopt—Don't Shop!” campaign.
McVey who loves both dogs and cats were featured with kittens in the PETA ad. The image of him with kittens was shot by top celebrity photographer Ruth Rose.
"There are millions of animals already in shelters—kittens, puppies, dogs, a variety of animals," says McVey. "So go to a shelter, adopt, and save a life!"
PETA said that every year, hundreds of thousands of dogs and cats end up in animal shelters, and many are euthanized when nobody adopts them. There are also many strays that just die on the streets. Shelter and stray animals' chances of finding a home grow smaller when people opt to buy a pet instead, the group added.
McVey and PETA aim to encourage those who want a pet to first visit a local shelter or rescue group.
McVey joins a long list of musicians like Little Mix, P!nk, Cody Simpson and Kesha who have teamed up with PETA and its affiliates to promote kindness to animals.
For more information, please visit PETAAsia.com
THE People for the Ethical Treatment of Animals (PETA) Asia is offering up to P50,000 reward for information that could help find the person or group that killed innocent cats from Dasmariñas Village in Makati City.
On Jan. 13, a dozen community cats from the posh village went missing and some were found dead, apparently from unnatural causes. In a circular released by the village management, one cat was reported to have died from chemical burns after paint thinner was poured over him.
The community cats in Dasmariñas Village have been spayed and neutered through CARA Welfare's Trap-Neuter-Return program and are fed by residents of the village. Before the cats' disappearance and deaths, a note was found saying: “You stop feeding cats. Our village is no cat sanctuary. Or else...”
The management and security of Dasmariñas Village are looking into the barbaric series of crimes against the cats, but so far no suspects have been identified.
"It's imperative that any community faced with a violent act such as the vicious killing of the community cats of Dasmariñas Village take measures to find the culprit or culprits and bring them to justice," says PETA Asia Vice President for International Operations Jason Baker. "Animal abusers are a danger to everyone: They take their issues out on whomever is available to them, human or nonhuman, and must be caught before they act again. We're appealing to anyone with information about those responsible for these cruel crimes to come forward now so that the perpetrator or perpetrators can be prosecuted to the fullest extent of the law."
PETA hopes to bring the person or persons responsible for the cats' deaths and disappearances to justice. Aggravated cruelty to animals carries a penalty of up to P250,000 and three years imprisonment under the Animal Welfare Act of 1998 as amended by Republic Act No. 10631.
Anyone with information about this case is encouraged to call the PETA Asia hotline at 0999-888-7382.
By ALMA J. BUELVA
PURINA Petcare Philippines, a business unit of Nestlé, is fueling a Facebook-based project to promote the local breed of cats, many of which are neglected and homeless.
Pusang Pinoy or Puspins they are called, Philippines' version of (British) moggies are currently basking in the limelight after Purina created an online stage for them to shine. PuspinsofMeownila is a Facebook-driven project of Purina's local team that highlights the beauty and fine quality of Puspins.
PuspinsofMeownila entries like these four photos above celebrate the beauty and fine qualities of local cats. (Photos from Purina Philippines)
Until recently, the Puspin used to go by a derogatory nickname “Pusakal”, short for Pusang Kalye, as many of them are strays. The fact that it has been given a more dignified name is proof that many people appreciate Puspins and for good reason.
PuspinsofMeownila lets anyone share stories and photos of their Puspins on Purina's official Facebook page to inspire more people to take Puspins as pets. The combined use of images and stories creates a compelling narrative, made more valuable by supporting comments from like-minded individuals.
Through PuspinsofMeownila, more people will hopefully see that the native kitties can be as adorable as purebred cats. PuspinsofMeownila is a valuable publicity tool for the many Puspins that are wandering the streets and languishing in shelters, all hoping to be soon adopted into loving homes.
“PuspinsofMeownila is designed to help increase Puspin adoptions, give these cats a 'voice' and show that they are also very lovable,” said Joshua Frederick P. Alarkon of Purina Petcare Philippines.
Although Facebook is the project's platform of choice, PuspinsofMeownila inevitably found its way in the photo-sharing application Instagram, where proud Puspin owners share their photos using the official hashtag #PuspinsofMeownila.
From June to November 2015, Purina received over 2,000 entries from Puspin owners, all declaring their love and gratitude for their low-maintenance Puspin that's every inch a good cat.
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