NEWS & FEATURES
Have you heard the woofest mews?
Have you heard the woofest mews?
By 2030, the world is expected to have eradicated rabies for good.
The Global Alliance for Rabies Control (GARC) said the new target provides an annual marker to showcase progress at all levels – from the international to the community – towards every country’s rabies elimination efforts.
The Philippines aims to make the country completely rabies-fress by 2020.
Rabies: Zero by 30, the theme for World Rabies Day, 2017, is being supported by local veterinarians, many of whom went door-to-door in depressed areas where high cases of rabies were recorded.
Reuters reported that Filipino veterinarians, in partnership with the animal protection group Humane Society International (HSI), led the free mass vaccination drive using not just their syringes but also their smartphones to track areas of concern.
HSI launched the rabies tracker smartphone app that records rabies inoculations and geotags dogs by location as a way to control the disease.
The Bureau of Animal Industry placed the canine population in the Philippines at 10 million at least. The World Health Organization (WHO) said dogs without anti-rabies shots are the primary conduits (99 percent of cases) of the disease that spreads to humans.
The HSI said cases of rabies in the Philippines are among the highest globally, with at least 200 Filipino deaths from the disease annually, mainly due to dog bites. Despite this alarming figure, the Philippines was ranked by WHO as among the countries making “great strides” in fighting the disease.
THIS was the question that French researcher Marc-Antoine Fardin asked in his science paper that won him the Ig Nobel for physics this year.
"Can a cat be both a solid and a liquid” at the same time? Fardin explained that a liquid can adapt its shape to the container it is in. It's a condition that seems applicable to cats to some extent. A good example is this cat inside a glass jar.
Aside from boxes of all shapes and sizes, cats are known to try to fit inside the most unconventional vessels such as bowls, glasses and tubes, among others. They also do it almost effortlessly as if they are truly in a liquid-like state.
Pretty much like this cat in the video.
The Ig Nobel Prize is a parody of the Nobel Prize, which is awarded every autumn to celebrate ten unusual or trivial achievements in scientific research. Since 1991, the Ig Nobel Prizes have been awarded to “honor achievements that first make people laugh, and then make them think.”
Presented at Harvard University by bemused real Nobel Prize laureates, the Ig awards are not an attempt at ridiculing science, the Ig Nobel website states.
“Good achievements can also be odd, funny, and even absurd, so can bad achievements,” it explains.
"A lot of good science gets attacked because of its absurdity. A lot of bad science gets revered despite its absurdity."
Aside from Fardin, 9 other researchers who invested time and money in solving life's improbable yet important questions from different fields were also honored in early September with Ig Nobels.
The theme of this year's Ig Nobels was "Uncertainty". -- AFP with notes from MetroPets
INSTAGRAM has bred a new form of celebrity—the dog. Man’s best friend has become one of man’s biggest influencers with social petworking becoming an increasingly explored route for marketing and promotion. And currently, the hottest dog in Instagram is Jiffpom with 6.5 million followers as of September 9, 2017.
To know the shakers and movers among dogs in Instagram, Lovejoy, a pet food maker from Norfolk, England, analyzed all the profiles of Instagram’s most popular breeds of dogs. Over the past few years the Pomeranian called “Jiffpom” has emerged as easily Instagram’s most followed pet. But how many of Jiffpom’s Instagram posts are organic and how many promote brands or other social media stars?
Lovejoy discovered that for those who manage the most successful Instagram dog accounts out there, their random, spur of the moment posts of dog pictures and videos make up only about a third of their content. Many are now cashing in on their dog's popularity by creating promotional and collaborative posts that endorse brands.
Data based on 50 posts analyzed from April 12-July 3 2017 showed that content posted on Jiffpom's Instagram page were 33 percent organic and 67 percent advertising-related. Jiffpom is so popular that he has appeared in adverts for Banana Republic and a music video for Katy Perry.
Lovejoy's data analysis also showed that smaller breeds are followed by more people (78 percent of dog followers on Instagram) and therefore make for better influencers. The top seven most popular breeds all come in relatively miniature form.
When it comes to large breeds, the Husky seems to be the favorite, specifically Loki the Wolfdog with 1.5 million followers.
Dogs, with their googly eyes and funny peculiarities, have proven they can steal not just the hearts of people but also vie for endorsement projects that used to be reserved for humans. With endless possibilities for creating heartwarming content, it is easy to see why so many brands are jumping on this bandwagon where people don't just walk the dog but also follow the dog.
* Mookkie, the smart pet feeder with AI technology