Lovejoy discovered that for those who manage the most successful Instagram dog accounts out there, their random, spur of the moment posts of dog pictures and videos make up only about a third of their content. Many are now cashing in on their dog's popularity by creating promotional and collaborative posts that endorse brands.
When it comes to large breeds, the Husky seems to be the favorite, specifically Loki the Wolfdog with 1.5 million followers.
Dogs, with their googly eyes and funny peculiarities, have proven they can steal not just the hearts of people but also vie for endorsement projects that used to be reserved for humans. With endless possibilities for creating heartwarming content, it is easy to see why so many brands are jumping on this bandwagon where people don't just walk the dog but also follow the dog.