LIKE it or not, some dogs today own an extensive wardrobe simply because it gives their owners pleasure to dress them up. It's a growing trend that gives fashion designers a new creative outlet and a good source of livelihood at the same time.
Odra Pooch Couture has been producing hundreds of doggie clothes ranging from casual shirts and simple dresses to elaborate costumes and fancy gowns since 2013. Owner Myrna Andres and designer John Glenn Cagampang are both dog lovers who saw a market niche for quality yet affordable clothes for dogs.
For her designer, Myrna tapped John who studied dressmaking. The two would later frequent Divisoria in Manila to source their fabrics and other materials, and work with tailors in Taytay, Rizal to produce different dog outfits. With hard work and perseverance, Odra's creations soon found their way inside the largest pet supply retail superstore in the country, Pet Express.
At Pet Express, Odra's line of dog clothes are flying off the racks after being brilliantly offered under the “Any2 for P199” promo.
“Pet owners can choose two dog clothes – any size and any type – under the Any2 promo. We also have items for only P100. We really try to give the market affordable but quality dog clothes,” said John.
“We never had to pull out a piece of garment at Pet Express. The Any2 promo sells really well,” Myrna told MetroPets.
Asked what are their most saleable dog clothes, John said people tend to buy fuchsia pink dresses for female dogs and camouflage shirts for male dogs. More importantly, he said people buy their dog clothes because their animals are comfortable wearing them.
Odra also accepts custom-made pooch couture and they also do clothes for cats. John's most celebrated creation was a reproduction of the Filipiniana gown worn by Miss Universe Philippines 2014 MJ Lastimosa during the beauty pageant.