PURINA unveiled the new look for the packaging bag of Friskies and new five flavors of Friskies Party Mix during the just concluded Dog & Cat Expo by Pet Express.
The launch took place at Purina's booth which had a “politicat” theme (#FreedomPurrty) and where visitors interacted with shelter cats from the Philippine Animal Welfare Society (PAWS) and voted for the most “Purrsidential” among them.
Purina also gave their booth visitors a chance to try out the five new variants of Friskies Party Mix and to participate in the Do-It-Yourself toy-making session.
In addition, visitors received a personalized bowtie for their cats and a Fancy Feast dinner. Guest cats were also nominated for cat-binet positions to get a one month supply of Fancy Feast.
Those who joined the Freedom Purrty first had to purchase a Friskies PAWS Donation Pack for the benefit of shelter cats.