Fohr Card which runs an online directory service for creative bloggers and creative brands in the fashion industry, has created a new division – Fur Card – to gather and organize pet online sensations in one place as the next great brand influencers.
Fur Card wants brands to easily find the right four-legged model for their ad campaigns based on the animal celebrities' social “pawprints” or number of followers on different types of social media platforms.
“Animals have always been a big part of brand marketing, and now those brands are looking to leverage animals that already have a social following. There was no easy way for brands to find and quantify the reach of those animals, Fur Card fixes that,” they added.
Launched last April, Fur Card quickly populated its online directory with a roster of about 400 pets – mostly found on Instagram. Each featured animal is given its own profile page, ranked by Instagram followers (other social media stats to be added later).
Fur Card aims to connect them and other equally deserving pets with star power to the brands that make up the $53 billion a year pet supplies industry. The demand for non-human talent online is expected to keep growing and Fur Card, though currently offered for free, will eventually charge for subscriptions for its virtual “catwalk”.
HOW FUR CARD'S SYSTEM WORKS
Right now most of the profiles are scrapped from Instagram, but owners can easy claim their pet’s Fur Card profile and connect additional accounts (Tumblr, Twitter, Facebook)
Animals are ranked by their total social following pulled from Instagram, Twitter, Tumblr and Facebook.
Brands can message animals directly from the platform, making collaboration easier than ever.
Right now the service is free for everyone. Just like on Fohr Card, we will eventually charge a subscription fee.